https://maddieporter.com/home daily 0.75 2021-11-22 https://maddieporter.com/portfolio daily 0.75 2023-09-14 https://images.squarespace-cdn.com/content/v1/61438fb5fa2ca53fcb1346be/5b4133c3-6320-4502-88b3-ddbf26cbc2b7/alma.png https://images.squarespace-cdn.com/content/v1/61438fb5fa2ca53fcb1346be/0f854c93-cb0a-40c7-aa92-e79125829a5e/Sunroom+Banner%402x.png https://images.squarespace-cdn.com/content/v1/61438fb5fa2ca53fcb1346be/1661210187614-7MY1G2O4INBZ33G8HAG3/Flora_Web%402x.png https://images.squarespace-cdn.com/content/v1/61438fb5fa2ca53fcb1346be/1663207664003-3CCCHCMF8O474RZS9WWL/Asset+7%402x.png https://images.squarespace-cdn.com/content/v1/61438fb5fa2ca53fcb1346be/62c68cf4-281c-4550-b265-d64de18627a6/Newsletter1.png https://images.squarespace-cdn.com/content/v1/61438fb5fa2ca53fcb1346be/2adc0519-6723-43a9-87fb-24275e32124d/Screen+Shot+2023-09-13+at+4.10.11+PM.jpg https://maddieporter.com/contact daily 0.75 2023-09-13 https://maddieporter.com/projects daily 1.0 2026-08-19 https://images.squarespace-cdn.com/content/v1/61438fb5fa2ca53fcb1346be/7598e2a1-9bce-4f60-baa4-94914151f25d/Asset+13.png https://images.squarespace-cdn.com/content/v1/61438fb5fa2ca53fcb1346be/ea25d596-27ab-42d6-9d63-dc27642ed625/recipemockup1.jpg https://images.squarespace-cdn.com/content/v1/61438fb5fa2ca53fcb1346be/efcbd9d9-409c-4184-ad74-4f7f3ee46f40/Asset+14.png https://images.squarespace-cdn.com/content/v1/61438fb5fa2ca53fcb1346be/0f854c93-cb0a-40c7-aa92-e79125829a5e/Sunroom+Banner%402x.png https://images.squarespace-cdn.com/content/v1/61438fb5fa2ca53fcb1346be/1661210187614-7MY1G2O4INBZ33G8HAG3/Flora_Web%402x.png https://maddieporter.com/projects/illustrations monthly 0.5 2023-09-14 https://images.squarespace-cdn.com/content/v1/61438fb5fa2ca53fcb1346be/14fa50e2-9a0f-4f70-aad7-56bde1e31347/Asset+13.png https://images.squarespace-cdn.com/content/v1/61438fb5fa2ca53fcb1346be/15ac580a-a468-4546-a01f-6da9c912cfed/Screen+Shot+2023-09-13+at+4.09.17+PM.jpg https://images.squarespace-cdn.com/content/v1/61438fb5fa2ca53fcb1346be/c549ff17-b6f7-44b0-87e4-22a040f1b8c5/Screen+Shot+2023-09-13+at+4.11.22+PM.jpg https://images.squarespace-cdn.com/content/v1/61438fb5fa2ca53fcb1346be/e02ec0cb-47cf-44c5-af31-79b10878c601/Screen+Shot+2023-09-13+at+4.09.44+PM.jpg https://images.squarespace-cdn.com/content/v1/61438fb5fa2ca53fcb1346be/342e744c-56e7-4c65-866b-33a50697520e/Screen+Shot+2023-09-13+at+4.10.31+PM.jpg https://images.squarespace-cdn.com/content/v1/61438fb5fa2ca53fcb1346be/32276bc0-abe4-4b07-82e0-8343cce30a5d/Screen+Shot+2023-09-13+at+4.09.30+PM.jpg https://images.squarespace-cdn.com/content/v1/61438fb5fa2ca53fcb1346be/50fe1f83-c05f-425e-b0a4-cb0621ba6d73/Screen+Shot+2023-09-13+at+4.10.11+PM.jpg https://images.squarespace-cdn.com/content/v1/61438fb5fa2ca53fcb1346be/c549ff17-b6f7-44b0-87e4-22a040f1b8c5/Screen+Shot+2023-09-13+at+4.11.22+PM.jpg https://images.squarespace-cdn.com/content/v1/61438fb5fa2ca53fcb1346be/1694656007397-J54LKAMWCI9GRLE2GWZO/Screen+Shot+2023-09-13+at+4.09.17+PM.jpg https://images.squarespace-cdn.com/content/v1/61438fb5fa2ca53fcb1346be/342e744c-56e7-4c65-866b-33a50697520e/Screen+Shot+2023-09-13+at+4.10.31+PM.jpg https://maddieporter.com/projects/alma monthly 0.5 2023-09-13 https://images.squarespace-cdn.com/content/v1/61438fb5fa2ca53fcb1346be/14fa50e2-9a0f-4f70-aad7-56bde1e31347/Asset+13.png https://images.squarespace-cdn.com/content/v1/61438fb5fa2ca53fcb1346be/0b72e62b-37aa-40b1-88d0-50fda6d00efe/Asset+8.png HOME - Alma - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61438fb5fa2ca53fcb1346be/e3d778c5-eee5-4b82-a661-39da267d33d1/Asset+9%402x.png HOME - Alma https://images.squarespace-cdn.com/content/v1/61438fb5fa2ca53fcb1346be/96a28876-0126-485a-a596-a6034015a3cf/almascreen.png HOME - Alma - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61438fb5fa2ca53fcb1346be/7f13296f-35e3-4654-93f4-1904799c5d86/16%402x.jpg HOME - Alma - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61438fb5fa2ca53fcb1346be/375d0ae2-a1c4-400a-ad54-1b7bb741890c/Asset+6_1%402x.png HOME - Alma https://images.squarespace-cdn.com/content/v1/61438fb5fa2ca53fcb1346be/1cde7092-f375-4d2a-8425-e0209bebe260/Asset+8%402x.png HOME - Alma https://maddieporter.com/projects/flora monthly 0.5 2022-08-22 https://images.squarespace-cdn.com/content/v1/61438fb5fa2ca53fcb1346be/14fa50e2-9a0f-4f70-aad7-56bde1e31347/Asset+13.png https://images.squarespace-cdn.com/content/v1/61438fb5fa2ca53fcb1346be/7a3bfd49-b565-4633-b595-c593c337d0a2/long%402x.png HOME - Flora - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61438fb5fa2ca53fcb1346be/71091725-21e1-4cc9-8c72-efb2a463f096/flora1%402x.png HOME - Flora https://images.squarespace-cdn.com/content/v1/61438fb5fa2ca53fcb1346be/70dbe9d4-f620-4b54-998b-eb405e8c7a13/COLOR_1%402x.png HOME - Flora - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61438fb5fa2ca53fcb1346be/1d2467cb-f64e-4aba-81cf-42e04076f1b1/lines%402x.png HOME - Flora - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61438fb5fa2ca53fcb1346be/6cc5610d-8852-45d1-88e0-fd145739e685/Flora_Web%402x.png HOME - Flora https://images.squarespace-cdn.com/content/v1/61438fb5fa2ca53fcb1346be/55581cb1-987c-4699-a748-2f0d6f0f5c47/Asset+22%402x.png HOME - Flora - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61438fb5fa2ca53fcb1346be/0044b931-bf71-47e7-a8a0-667194f33452/floraapp.jpg HOME - Flora - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://maddieporter.com/projects/sunroom monthly 0.5 2023-06-21 https://images.squarespace-cdn.com/content/v1/61438fb5fa2ca53fcb1346be/62a4d59b-3972-4182-9160-faec252403bc/Sunroom_Entry.jpg HOME - Sunroom https://images.squarespace-cdn.com/content/v1/61438fb5fa2ca53fcb1346be/3f86ffc9-c9f3-483e-85ac-9573e8087c92/Sunroom_Sign.jpg HOME - Sunroom https://images.squarespace-cdn.com/content/v1/61438fb5fa2ca53fcb1346be/f12315c4-9b13-4aa3-886f-54508f3ce2f3/Sunroom_Checkout.jpg HOME - Sunroom https://images.squarespace-cdn.com/content/v1/61438fb5fa2ca53fcb1346be/8893a788-22d6-4915-9965-bca623f91dfa/Sunroom_Frontdoor.jpg HOME - Sunroom https://images.squarespace-cdn.com/content/v1/61438fb5fa2ca53fcb1346be/04d7212d-a31b-42f4-b490-931cd52a48bf/Sunroom_Plants.jpg HOME - Sunroom https://images.squarespace-cdn.com/content/v1/61438fb5fa2ca53fcb1346be/08cccc31-44cf-4f52-aba3-0cecd2a5d03c/Sunroom_Pottery.jpg HOME - Sunroom https://images.squarespace-cdn.com/content/v1/61438fb5fa2ca53fcb1346be/c46116e5-506c-4cae-8b5c-ab82d666974d/Sunroom_rando.jpg HOME - Sunroom https://images.squarespace-cdn.com/content/v1/61438fb5fa2ca53fcb1346be/42ca9326-7b76-448e-a2a4-93641c662431/Sunroom_Greenhouse.jpg HOME - Sunroom https://images.squarespace-cdn.com/content/v1/61438fb5fa2ca53fcb1346be/b010071e-7e5d-46a4-b892-51ba560db676/Sunroom_Top.jpg HOME - Sunroom https://images.squarespace-cdn.com/content/v1/61438fb5fa2ca53fcb1346be/14fa50e2-9a0f-4f70-aad7-56bde1e31347/Asset+13.png https://images.squarespace-cdn.com/content/v1/61438fb5fa2ca53fcb1346be/afab59a2-5dec-48ae-a8b8-2fb1ec0c3306/Sunroom%404x.png HOME - Sunroom - Make it stand out. It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61438fb5fa2ca53fcb1346be/271d38e3-b7b6-4492-86b8-abd398fd279d/Sunrromsign%404x.jpg HOME - Sunroom - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61438fb5fa2ca53fcb1346be/93771ef3-ca66-4067-b0b5-5ff38ff2c1ab/tempImagelXQb02.jpg HOME - Sunroom - Maquette Once I had a clear direction and concept for the redesign of a customer's experience while shopping at a plant shop, I began crafting a maquette of the physical space. I used paper to build a 3D model of my physical space concept for Sunroom. Along with the 3D model, I included markers for where the signage and way-finding for the space would be present. https://images.squarespace-cdn.com/content/v1/61438fb5fa2ca53fcb1346be/4ca6ea48-fe06-4ec7-b168-e41f1f727a2a/Screen+Shot+2022-06-07+at+2.47.10+PM.png HOME - Sunroom - Sketch-Up Mockup Taking my concept into Sketch-Up, I began building a mid-fidelity mockup of the space. In addition to building the space, I started placing in visual elements such as: decor, people, and plants. My primary goal while building the physical space was to make the plant shop feel welcoming, bright, and comfortable. I wanted to create an environment that felt stress-free, easy, and light. I achieved this through making the shop easy to navigate through, giving it plenty of light by adding lots of skylights, fully decorating to make it feel comfortable, and filling the space with lots of plants. https://images.squarespace-cdn.com/content/v1/61438fb5fa2ca53fcb1346be/183bf941-2c98-41e7-81f6-df9ceb824b79/Asset+10%402x.png HOME - Sunroom - App Low—Fidelty Wireframes After starting my mockups in Sketch-Up, I shifted my focus towards the digital experience concept. The app is an important aspect to my overall concept. The app's purpose is to provide the plant care information of all the plant inventory so customers can make an informed decision when selecting and purchasing plants. Touch-points of the app include: Open app Freely browse the plant inventory Snap a photo of plant to pull up its plant care information Read information on the plant Add the plant to bag or favorites Purchase in-app or bring to checkout stand https://images.squarespace-cdn.com/content/v1/61438fb5fa2ca53fcb1346be/4cc76cb7-4adc-4bbd-af03-a5628e3ede55/Asset+14%402x.png HOME - Sunroom - Branding For my redesign concept, I created an entirely new brand system for the physical and digital spaces of Sunroom. Sunroom is an indoor and outdoor plant shop so it was my goal for the branding to be bright, organic, earthy, fresh, and welcoming. I chose a color palette that reflects those sentiments - earthy and organic colors. As well as I used fonts that were clean and legible to users. For the logo I combined two fonts to create something that felt welcoming and fresh. https://images.squarespace-cdn.com/content/v1/61438fb5fa2ca53fcb1346be/1c763a83-8474-423f-a081-c6f91eadb8c8/6025337.png HOME - Sunroom - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61438fb5fa2ca53fcb1346be/4bdf9752-c749-43ed-86b7-5887f5ddebf5/Asset+4%402x.png HOME - Sunroom - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://maddieporter.com/projects/kindermind monthly 0.5 2022-09-15 https://images.squarespace-cdn.com/content/v1/61438fb5fa2ca53fcb1346be/14fa50e2-9a0f-4f70-aad7-56bde1e31347/Asset+13.png https://images.squarespace-cdn.com/content/v1/61438fb5fa2ca53fcb1346be/690028ea-38b9-46dd-bb11-c3ef171ff59b/Asset+5%402x.png HOME - Kinder Mind - Make it stand out. It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61438fb5fa2ca53fcb1346be/7202b450-8381-41fd-b920-75a83228be15/screens%402x.png HOME - Kinder Mind - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61438fb5fa2ca53fcb1346be/597ac2f1-d4d2-4cba-b02d-5e6f16fd468e/Asset+7%402x.png HOME - Kinder Mind - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61438fb5fa2ca53fcb1346be/16ffda2c-06c2-4aad-8486-83cafda6a05a/Asset+6%402x.png HOME - Kinder Mind https://maddieporter.com/projects/tech-it-out monthly 0.5 2023-09-13 https://images.squarespace-cdn.com/content/v1/61438fb5fa2ca53fcb1346be/62c68cf4-281c-4550-b265-d64de18627a6/Newsletter1.png https://images.squarespace-cdn.com/content/v1/61438fb5fa2ca53fcb1346be/e7c0a397-908a-41c7-ac99-f7ac0cb6dffb/JuneTech1.png https://images.squarespace-cdn.com/content/v1/61438fb5fa2ca53fcb1346be/eb20520f-bdee-4add-b39f-8822ca9c05b7/JuneTech2.png https://images.squarespace-cdn.com/content/v1/61438fb5fa2ca53fcb1346be/ab3215af-7a33-432d-9dd3-9588aa021fa1/Newsletter2.png https://images.squarespace-cdn.com/content/v1/61438fb5fa2ca53fcb1346be/f035b319-0527-46ac-8ba5-d8411edee4cf/MayTech2.png https://images.squarespace-cdn.com/content/v1/61438fb5fa2ca53fcb1346be/252ae70f-871b-41ae-be59-4d0f93f17406/MayTech1.png