BRAND, PACKAGE, UI/UX DESIGN
FLORA
My goal for this project was to create a cannabis brand and cannabis packaging that could stand out from the rest. Oftentimes cannabis products lack personality or are cluttered with cannabis leaves. Beginning right with the naming - Flora sets the tone for an approachable cannabis brand, highlighting it’s natural flower power.
Although now legal in some states in America, Flora wishes to break the stigma of cannabis and shed a positive light on cannabis’ benefits, with the belief that the best comes from mother nature. The bright, organic, and groovy visual identity reflects the brand and the effects of enjoying cannabis products.
Role Packaging Designer, Copywriter, Iconography Illustrator, Brand Designer
Responsibilities Ideation, Research, Prototyping, Iconography, Brand Design
Result Packaging Design
Tools Adobe Dimension, Adobe Illustrator
Name + Logo
Color
Package Prototype
Final Package
Flora App
